A creative studio and design house based in Helsinki, Finland, established by fashion designer Samu-Jussi Koski.
Their work focuses on design and consulting, and is based on the values held dear in everyday life: a love of necessary things, simple functionality, and kindness. Samuji maintains an ambition to produce timeless and sustainable design that serves a purpose, yet carries a story.
All items are crafted out of quality materials from European and Japanese suppliers and produced in Europe by carefully selected manufacturers.
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