From Lars Müller Publishers: "Jasper Morrison and Naoto Fukasawa have compiled 204 everyday objects in search of super normal design: alongside examples of anonymous design, there are design classics like by Jacobsen, Rams, Bill or Noguchi. With products by Newson, Grcic, the Azumis, and the Bouroullecs, it also represents the generation to which Morrison and Fukasawa belong. The phenomenon of the super normal is located, beyond space and time; and point to a future that has long since begun. The super normal is lying exposed before us, it is real and available: Fukasawa and Morrison make it visible for us."