From Lars Müller Publishers: "Everybody is a designer! But why? Why do we color, organize, and form the world around us – and why do we call that a profession?

In this book, thonik, the Amsterdam-based studio led by lauded designers Nikki Gonnissen and Thomas Widdershoven, researches eleven personal reasons why they design – from the need to create impact to a constant search for independence; from the benefits of systems to the urgency of play. Additionally Why We Design looks back on twenty-five years of design practice and speculates on the future of graphic design."

352 pages, 560 illustrations
Paperback

English
2019