Pronounced "ai-ya-yu," Aiayu means "soul" in Aymara, the indigenous language of Bolivia. The Danish knitwear company is rooted in quality and love for Bolivian-made products and a firm belief that simplicity is the ultimate sophistication.Established in Denmark in 2005, Aiayu brings together its love for exquisite natural materials, high-quality comfort, and superior craftsmanship to produce its unique designs.
Their goal is to merge ancient skills with Scandinavian simplicity to create alluring, uncomplicated designs that stand the test of time – beyond any fleeting fashion trend. Aiayu believes the product’s origins, sustainable production techniques, and environmental impact are of equal importance as its aesthetic. These elements, combined with enduring design, results in truly luxurious products.