Gai+Lisva was established in 2007 in a small retail store in Aarhus, Denmark. Soon Gai+Lisva evolved into an independent clothing label, launching the first small collection in 2008. In their words, "GAI+LISVA is an honest brand rooted deeply in the Nordic expression of minimalism and purity, a true brand inspired by a natural and healthy lifestyle, taking its starting point from the Scandinavian tradition of simplicity and coolness. It is cool and classic, feminine and straight at the same time. The colors are light and soft with fine small details to catch your attention. GAI+LISVA is clothes you can live breathe and move in – and look your very best at the same time – for any occasion day or night."