Masuko Unayama launched SyuRo in 2006, and in 2008 SyuRo opened a shop at Torigoe, Taito-ku, in Tokyo - old Edo's Shitamachi (downtown) - an area filled with classic typesetters, canning factories, cloth wholesalers, and hardware stores. As well as small family-run factories engaged in meticulous monozukuri - craftmanship. Artisans and their arts, cultivated over many years, remain alive here. SyuRo also holds regular events at their shop aimed at deepening understanding of the manufacturing processes.

Today's world has forgotten monozukuri in favor of cheap mass production. SyuRo strives to retain the treasures of our artisans.