Noritake is a Japanese illustrator working in advertising, publishing and the fashion industry. Living and working in Tokyo, he has exhibited widely since the early 2000’s. He also runs his own publication and stationery brand under his own name, producing notebooks, pens, tees, totes, badges and zines. Noritake’s work is iconic and memorable. His graphic lines interpret everyday objects and scenarios in a whimsical manner. Humble items like a loaf of bread, a log, or a ladder are instantly transformed into aesthetically pleasing drawings. He sketches everyday scenes by paring back, reducing and eliminating all unnecessary information. In an interview with the journal CAT’S FOREHEAD, Noritake stated, "I pay great attention to the balance of lines in an illustration. I just want to keep the number of lines on the paper to the absolute minimum, and leave everything out that I can.”
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