Kloke was established in Melbourne, Australia, in 2011 by Amy Gallagher and Adam Coombes —partners in life and in Kloke.
"We value design and function equally, interrogating both so every collection is thoughtful, refined, and supremely wearable. We’re always thinking about how to maximize the durability and quality of our product too, so it can be worn season after season. When it comes to the concept around each season or collection, our approach is pretty fluid. This way the Kloke story flows all the way through our clothes and brand. That said, we’re mindful that it’s fairly subtle, because we love when people bring their own style to what we’ve created; that’s often the special part for us. We mix this collection-based approach with collaborative work, be that a restaurant such as Brae in rural Victoria or an art museum such as ACMI."
The name KLOKE is a derivation of the word cloak, something that covers or conceals, to disguise, to hide. Also, there is something about the letter K and its form, the way it’s almost horizontally symmetrical, and how it maintains a sort of elegance despite, or perhaps because of, its many hard angles.
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