Moth
Advertising Matchbox Labels in Japan Taishō & Shōwa Era
Details
A fascinating survey of Japanese advertising matchbox labels from the Taishō and early Shōwa periods (c. 1912–1945). Featuring hundreds of colorful reproductions, this volume showcases the remarkable graphic design of vintage Japanese matchbox labels used to promote cafés, hotels, theaters, cigarettes, cosmetics, department stores, and other businesses.
The labels capture the bold typography, Art Deco influences, and everyday commercial culture of early 20th-century Japan, making this book an excellent reference for designers, collectors, and lovers of vintage Japanese ephemera.
Softcover, 255 pages, in Japanese
Author: Hajime Miyoshi
